By Renato, who builds Kept ·
Having more contact and feeling less alone turn out to be two different outcomes, and they responded to different things.
A 2022 meta-analysis of 58 randomised trials found that giving people access to others was the most effective way to increase how much contact they had, while teaching skills for biased beliefs, fear-driven avoidance and practical barriers did most for how connected they felt. Both effects were moderate, and the trials mostly involved older adults. The biased beliefs are well documented elsewhere: people consistently expect to be less welcome, less liked and more awkward than they turn out to be.
The short version
- In 58 randomised trials, interventions raised objective social contact (g = 0.43) and the perceived quality of connection (g = 0.33). Both are moderate effects.
- Access to other people did most for contact (g = 0.67). Skills aimed at biased beliefs, avoidance and practical barriers did most for feeling connected (g = 0.53).
- More contact is not the same outcome as feeling more connected. Earlier reviews that merged the two got mixed results.
- The beliefs that keep people away are measured and run one way: people underestimate how welcome a message is, how much they were liked, and how well a deeper conversation will go.
- Brief genuine exchanges with people you barely know lifted mood and belonging in diary studies. A small effect, but one available on any day.
What the 58 trials found
A 2022 systematic review and meta-analysis gathered 58 randomised controlled trials of interventions for social isolation, loneliness, social participation or social connectedness in adults. Its contribution was to stop treating those as one outcome. It measured separately how much contact people had and how good their connections felt, two things earlier reviews had merged and then found mixed results for.
Kept apart, both moved. Across the trials, interventions raised objective social contact by a standardised effect of g = 0.43 and the perceived quality of connection by g = 0.33. Those are moderate effects, not dramatic ones, averaged across very different programmes. What produced them differed. Giving people access to other people was the most effective way to raise contact (g = 0.67). Teaching skills for the biased beliefs, fear-driven avoidance and practical barriers that get in the way was the most effective way to improve how connected people felt (g = 0.53).
The limits matter here. The mean age in the trials was 62, so the results apply most directly to older adults. The full paper is behind a paywall and we have read only the abstract, so follow-up lengths, risk of bias and the comparison between theoretical approaches are not covered here. None of the trials tested an app or a journal.
Company is not the same as connection
The split puts numbers on something many people know from experience: being busy with people is not the same as feeling close to any of them. In these trials, putting people in contact with others reliably produced more contact. It did not follow that they felt more connected. The intervention that did most for that was a different one, aimed at what people believed about social situations and at the avoidance those beliefs produce.
That has a practical consequence. If the only response to feeling lonely is to add more, more events, more groups, more plans, it works on the outcome that access moved best and leaves the other one to chance. Both matter. Contact is the raw material, and without it there is nothing to feel connected through. But how connected you feel seems to depend on what you think is happening in those contacts, and that part responded to a different kind of help.
An earlier piece here cited a similar ranking from three older meta-analyses, with the caveat that it rested on a small number of studies. This review points the same way across 58 trials, with caveats of its own: older samples, moderate effects, and an abstract rather than a full text behind our reading of it.
The beliefs that get in the way
The review’s abstract names biased beliefs and fear-driven avoidance without listing which beliefs. The best-measured examples come from a separate set of experiments, and connecting the two is our reading rather than the review’s. In those experiments, people who sent an unprompted message predicted how the recipient would feel, and recipients appreciated it more than senders expected. The gap widened the more surprising the contact was, so the longer the silence, the bigger the underestimate. These were experiments about single moments of contact, not about friendships over time.
The liking gap runs the same way. Across studies of strangers paired in a lab, students sharing university housing over an academic year and adults in workshops, people underestimated how much their conversation partners liked them, and the gap survived months of living alongside each other. The samples were mostly students and workshop groups, liking was self-reported on both sides, and the size of the gap varied between studies. The direction did not.
Two more findings lean the same way. People who wrote gratitude letters underestimated how positive the recipient would feel and overestimated how awkward it would be. People assigned to deep rather than shallow conversations found them less awkward and more connecting than they had predicted, most of all for the deeper topics; those conversations were assigned, often between strangers, so the stakes were lower than in life. Together they describe a pessimistic model of how you land on others, and a pessimistic model is exactly what produces avoidance.
The people at the edge count too
Not all of it is about close friends. In daily diary studies, people were happier and felt a greater sense of belonging on days when they had more interactions with people they barely knew. In a field experiment, a brief genuine exchange with a barista produced more positive feeling than a purely efficient one, and the effect ran through belonging.
These are small effects on momentary mood, mostly from student samples, and the barista study is a single brief manipulation. Nothing in them says acquaintances substitute for close friends. They say a short real exchange is not nothing, and that it is available on days when nothing bigger is.
It is also the lowest-stakes place to practise what the trials were teaching: saying one sentence more than the moment needs, when the forecast says not to bother. That framing is ours. The diary studies measured mood, not forecasts.
What to actually do
Work out which half you are short of. If you see almost nobody, the trials say the most effective step for contact is access: put yourself somewhere other people regularly are, and keep going back. If you see people and still feel alone, more access is not the main lever. The place to look is the forecast you make before each contact.
When you hesitate before a message, treat the hesitation as a forecast with a known bias, not as information about the other person. The expectation that you will be unwelcome, unliked or awkward has been measured and, on average, found to be too pessimistic. That does not make every message land. It makes the hesitation a poor guide. Put one specific thing in the message, something they told you last time, because a remembered detail gives it a reason to exist and gives them an obvious thing to reply to.
None of this needs an app. A short list of the people you mean to contact, one thing you know about each of them, and the decision to send the message when the forecast says not to, is the whole method. What does not work is waiting until you feel sure it will be welcome, because that forecast is the part the research says is wrong.
Questions people ask
- Does seeing more people make you less lonely?
- It reliably gives you more contact, but that is a separate outcome from feeling connected. In a meta-analysis of 58 trials, access to other people did most for contact, while skills aimed at biased beliefs and avoidance did most for how connected people felt.
- Why do I still feel lonely around people?
- The trials suggest contact and feeling connected are separate outcomes that respond to different things. Feeling connected moved most when people worked on the beliefs and avoidance that shape their contact, and people reliably underestimate how much others like them and welcome hearing from them.
- Do loneliness interventions actually work?
- On average, moderately. Across 58 randomised trials with a mean participant age of 62, interventions improved objective contact by g = 0.43 and perceived quality of connection by g = 0.33. The trials skew older, and none tested an app or a journal.
Where this comes from
Every claim above traces to one of these. Each has its own page with the method and what it doesn’t show.
More contact comes from access to people. Feeling connected comes from changing beliefs.
Zagic, Wuthrich, Rapee & Wolters (2022) · Social Psychiatry and Psychiatric Epidemiology
People are happier to hear from you than you predict
Liu, Rim, Min & Min (2023) · Journal of Personality and Social Psychology
People underestimate how much others liked them
Boothby, Cooney, Sandstrom & Clark (2018) · Psychological Science
Senders worry about sounding awkward. Receivers just hear the warmth.
Kumar & Epley (2018) · Psychological Science
Deep conversations feel less awkward than people expect
Kardas, Kumar & Epley (2022) · Journal of Personality and Social Psychology
Brief exchanges with people you barely know lift the day
Sandstrom & Dunn (2014) · Personality and Social Psychology Bulletin
Read next
It’s been too long to message them. Send it anyway.
The reluctance you feel is not information about how the message will be received. It is a bias, and it has been measured.
Why it feels like you’re always the one who reaches out
Your own effort is the only effort you can see. What the research says about that count, what keeping it does, and why going quiet is a bad test.
A few close friends or many? What the research says
Across 38 studies, quality and time spent together predicted wellbeing years later. The count only correlated with it, and it is capped by hours anyway.
Kept is what we built from this.
Nine seconds of talking after you see someone. Kept files it against the right person and hands it back the day before it matters. No streak or score on anyone in it, and it never writes your messages.
Or see how it compares to the alternatives, including where they beat it.
