By Renato, who builds Kept ·
For a message to a friend, mostly no.
Messages that people believe involved AI are judged less trustworthy and less authentic, and the penalty grows with how much of the writing the AI is thought to have done. It also fixes the wrong thing: senders worry about their wording, while the person receiving a warm message is not assessing the writing at all. What a friend is reading for is evidence that you noticed something about their life, and that part has to come from you. The research is young and mostly judges messages in isolation, not inside an existing friendship, so treat it as a strong hint and not a rule.
The short version
- Messages known to involve AI are judged less trustworthy, less authentic and less useful, and more involvement brings a larger penalty.
- The penalty follows what the reader believes produced the message, not the words on the screen.
- People say they want AI use disclosed and then penalise it when it is, so there is no comfortable way to send one.
- Senders grade their own messages on wording. Recipients register warmth. The polish is the part nobody was marking.
- Write it yourself, keep it short, and put in one specific thing you remembered.
What the research says about AI-written messages
The study of this has a name, AI-mediated communication, and a framework set out by Hancock, Naaman and Levy. The experimental work that follows it compares how the same kind of message is judged depending on how much AI involvement the reader believes is behind it. The result is consistent: messages known to involve AI are judged less trustworthy, less authentic and less useful, and the more the AI is thought to have done, the larger the penalty.
Two details matter more than the headline. The first is that the penalty attaches to belief, not to the text. The same words land differently depending on what the reader thinks produced them, so a well-written message is no protection once the suspicion is there. The second is a disclosure paradox: people say that being told about AI use matters to them, and then mark the message down when they are told. Honesty is penalised, which is an incentive to say nothing.
The limits are real. This is a fast-moving area with a short literature, and habits around AI-assisted writing are changing quickly enough that the size of the penalty may not hold. Most of the studies also judge a message on its own, not one arriving inside a friendship where trust is already established. Nobody has measured what a friend of ten years makes of it.
It solves a problem your friend does not have
The reason people reach for help is usually the blank message. You want to say something kind, you are not sure how to put it, and a tool will put it well in four seconds. The assumption underneath is that the wording is what stands between you and a good message.
Research on gratitude letters says it is not. In a set of experiments, people wrote a letter of thanks and predicted how the recipient would react. They underestimated how positive the recipient would feel and overestimated how awkward it would be. The explanation is that the two sides attend to different things: the writer evaluates their own competence, whether it was well put, whether it sounded strange, while the recipient is not assessing the writing. They register the warmth.
So the thing AI improves is the thing only you were grading. Those were one-off exchanges in study conditions, measured straight away, and nothing in them says a clumsy message is better than a graceful one. What they say is that the clumsy sentence costs you far less than you think, and that is the cost the tool is being used to avoid.
What a friend is actually reading for
The relationship literature has a working definition of intimacy: feeling understood, validated and cared for. The word researchers lean on is perceived. What moves a relationship is not the effort you made but what the other person registered. This is a framework resting on mostly correlational research, so it describes what goes together, not what causes what.
A specific detail is one of the few reliable ways to make attention visible. "How did your mum’s surgery go, it was this week, wasn’t it?" can only be written by someone who took in what they were told. It is difficult to fake and it cannot be produced without having listened.
That is the part a writing tool cannot supply. It can generate warmth in general, in any quantity. It cannot know that the surgery was in March unless you tell it, and once you have remembered that, the message is already written. As generated text becomes ordinary, the scarce thing in a message is the sign that one particular person noticed.
The worry behind the urge
The urge to have something else write the message is often strongest after a long silence, when the message feels as though it has to be good enough to justify the gap. That fear has been tested. Across a series of experiments, people who reached out underestimated how much the recipient appreciated it, and the gap widened the more surprising the contact was.
Those experiments are about the moment of contact, not about what happens to a friendship over years. But they are enough to say that the fear of a short, plain message being unwelcome is a measured mis-prediction and not a forecast. The message does not need rescuing.
The research does not draw a line between fixing a typo and composing the whole thing. It says only that the penalty scales with involvement. A fair reading is that the nearer the tool gets to deciding what you say, the more of the message’s worth it takes with it. If you use tools at all, the safer place for them is on your side of the conversation, helping you keep hold of what people told you, and not speaking for you.
What to actually do
Write the short, plain version yourself. Two lines is a complete message. "Thinking of you today, hope the move went all right" will not win a prize, and your friend is not judging one.
Put one specific thing in it: the interview, the scan, the dog, the flat. If you can’t think of one, that is the real problem, and it is solved earlier, by writing the detail down in the minutes after you hear it and keeping it where you will see it again.
None of this needs an app. A note with their name and one line under it is enough. What does not work is handing over the part of the message that was the point of sending it.
Questions people ask
- Can people tell if a message was written by AI?
- The research here does not measure detection. It shows that the penalty follows what the reader believes: the same words are judged less authentic once someone thinks AI was involved, however well they are written.
- Should I tell a friend I used AI to write a message?
- There is no comfortable answer. People say disclosure matters to them and then penalise the message when AI use is disclosed. Writing the message yourself avoids the question.
- Is it OK to use AI to write a thank-you message?
- It polishes the part nobody is marking. In experiments on gratitude letters, writers worried about how well they had put it, while recipients were not assessing the writing and registered the warmth. A short message in your own words does the job.
Where this comes from
Every claim above traces to one of these. Each has its own page with the method and what it doesn’t show.
Messages known to involve AI are judged less authentic
Hancock, Naaman & Levy · Journal of Computer-Mediated Communication, and subsequent AI-penalty research
Senders worry about sounding awkward. Receivers just hear the warmth.
Kumar & Epley (2018) · Psychological Science
Feeling understood is the working definition of intimacy
Reis, Clark & Holmes (2004) · Perceived partner responsiveness
People are happier to hear from you than you predict
Liu, Rim, Min & Min (2023) · Journal of Personality and Social Psychology
Read next
It’s been too long to message them. Send it anyway.
The reluctance you feel is not information about how the message will be received. It is a bias, and it has been measured.
What to ask a friend you haven’t seen in a while
Ask about the thing they told you last time, then ask a second question about the answer. The deeper question is less awkward than you expect.
How to remember the details your friends tell you
Write it down within minutes, keep it short and specific, and make sure something brings it back before the next conversation.
Kept is what we built from this.
Nine seconds of talking after you see someone. Kept files it against the right person and hands it back the day before it matters. No streak or score on anyone in it, and it never writes your messages.
Or see how it compares to the alternatives, including where they beat it.
