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Is social media why people have fewer friends?

Across 141 studies, how you use social media barely predicts wellbeing

Godard & Holtzman (2024) · Journal of Computer-Mediated Communication

Most associations were negligible. The exceptions were between-person and modest.

Most associations were negligible, below r = .10. The exceptions were between-person: active use correlated with greater online support (r = .34), wellbeing (r = .15), positive affect (r = .11) and also anxiety symptoms (r = .12). Passive use looked worse in general feed contexts but not inside social-media groups.

How it was done

A meta-analysis of 141 studies, roughly 145,000 participants and 897 effect sizes, testing whether active and passive social media use relate to mental health, wellbeing and social support.

What it means

The popular story — passive scrolling makes you lonely — is not what 141 studies say. What survives is narrower: interaction is associated with support, and consumption is associated with not much either way.

Related panel work found little support for the idea that social media displaces direct contact with people close to you. It most likely displaces other media.

We publish this because it cuts against a convenient narrative for a product like ours. Face-to-face contact really has fallen. Pinning that on social media is not something this literature can carry.

What it doesn’t show

Meta-analysis of correlational studies with heterogeneous measures of "active" and "passive" use, a distinction that may be too crude to capture what people actually do. Small average effects can still conceal large effects in specific subgroups.

What Kept does about it

It disciplines our copy. We do not write that social media took your friends. We write that we see each other less than we used to, which the time-use data supports directly.

Read the source

Godard & Holtzman (2024)Journal of Computer-Mediated Communication

Confidence: A — meta-analysis, replicated finding, or official body. We don’t publish anything weaker than this.

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